Make better financial decisions
Learn by following the decisions made by university finance professors, Wall Street pros, and others as they manage their own personal money.
Banks
Which banks and credit unions do the experts use? Which do they avoid? Learn when they make changes and why.
Read More >
Investing
Which funds do the majority of experts all seem to own? Which investment products do they avoid? What scares them? Plus much more.
TRUST
Find the credit cards, and mortgage companies most trusted by some of the smartest minds in finance.
Unique insights
Learn from our one of a kind surveys and research that cover timley events and topics.
24/7 alerts
When the decisions or thinking of our team of experts change, we'll send you text and email alerts.
No bias, no hidden agendas,
just the real voices of finance and banking experts.
.jpg)
Juliane Begenau, PhD
Stanford Faculty
Finance
Jeffrey Jaffe PhD
Wharton Faculty
Finance
Duke Bristow, PhD
University of Southern California Faculty
Finance
The financial industry wasn't designed to be fair or easy to understand.
Our mission is to help people maximize their money. We are passionate about our work because we know how much is at stake for you.