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Frequently Asked Questions

  Common sources of misinformation

  • Unhappy clients

  • Competitors

  • Disgruntled employees

  • Marketing agencies

  • Influencers

  • Foreign governments

  • Unknowing propagators

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Complex, growing online landscape

  • 90% of data on the internet has been created since 2016 according to an IBM marketing cloud study. 

  • Search engines index only a fraction of all available online data. 

  • An MIT study showed that false news travels faster online than true stories

Risks to your business grow daily
  • Your clients are spending more time than ever online, increasing their chances of exposure to false information about your brand​.
  • Misinformation can spread like wildfire and potentially jump offline.
  • The net effect: if audiences no longer trust your brand, revenue and sustainability can suffer.

TRUST can be very expensive to rebuild.

It's more important than ever to monitor what's being said about your business online.
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