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TRUST can be very expensive to rebuild.

  Common sources of misinformation​​

  • Unhappy customers

  • Competitors

  • Disgruntled employees

  • Marketing agencies

  • Influencers

  • Foreign governments

  • Unknowing propagators

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Complex, growing online landscape

  • 90% of data on the internet has been created since 2016 according to an IBM marketing cloud study. 

  • Search engines index only a fraction of all available online data. 

  • An MIT study showed that false news travels faster online than true stories

Risks to your business grow daily
  • ​Your customers are spending more time than ever online, increasing their chances of exposure to false information about your brand​.
  • Misinformation can spread like wildfire and potentially jump offline.
  • The net effect: if audiences no longer trust your brand, revenue and sustainability can suffer.
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TRUST in your brand can be very expensive to rebuild.

It's more important than ever to monitor what's being said about your business online.
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